In The Media

Internet safety-wear company goes retail
The Wellingtonian April 2008
A home-based clothing company is branching out from Internet sales and school marketing to High Street retail.
Geared, owned by mother and daughter team, Anna Southon of Grenada North and Monica Telfer of Christchurch, produces Roadworks high-visibility raincoats ... Read Full Article

Mother, daughter well-geared
Christchurch Press March 2008
When Anna Southon struggled to find a suitable jacket for her daughter she teamed up with her mum and they designed their own.
‘All I could find was navy and pink puffy ones. That’s where it started,” Southon said. Read Full Article

Get Geared Up
Womans Day August 2007
Geared NZ kids raincoats, launched by Wellington mum Anna Southon, are 100 per cent waterproof coats and vests in fluorescent lime for high visibility during the day, and sporting reflective tape for night. Sold through many schools they can also be bought at www.gearednz.co.nz

Raincoats on the road to exporting
NZTE Bright Magazine May/June 2007
Let it pour. Olivia Southon, 8, is never short of a raincoat – these days she has thousands to choose from. But when she first started school, her mum, Anna Southon, went looking for a raincoat that would keep Olivia dry – and safe on the roads at the same time. Read Full Article

We Love
Woman’s Weekly May 2007
Warm, safe and seen. Roadworks jackets - keeping your kids safe and dry this winter. When Anna Southon's daughter started school she searched the shops for a raincoat that would keep her daughter dry and, more importantly, make her visible to cars on the road. Read Full Article

High Visibility Success
Her Business April 2007
Road safety in New Zealand is a huge issue, especially when it comes to our children, so when a mother and daughter team noticed a gaping hole in the market, they decided to do something about it. Read Full Article

Safe, and still cool enough for school
The Dominion Post Wellington - March 2007
A Wellington mother and entrepreneur seems to have cracked the age-old schoolyard dilemma of cool versus fool.
Whether it’s such iconic geek gear as the Stackhat bicycle helmet, nomads school shoes or grandma’s knitted mittens, the clash of socially acceptable with sensibly respectable has been the bane of parent’s lives for generations. Read Full Article

GEARED UP
AA Directions Winter 2006
Over the past five years, 1,200 child pedestrians have been hurt of killed in New Zealand. In an attempt to reduce this statistic, family business Geared New Zealand has created high-visibility waterproof jackets for three to 13 year olds. Read Full Article